The digital world is built to distract you. Focus Tree, a digital wellness app that rewards users for putting down their phones, helps you stay grounded.
Built on Starknet, Focus Tree is a gamified productivity app that transforms focus sessions into something visual, rewarding, and social. Each time you put down your phone and go deep on work, you grow a digital garden. Stay focused long enough and that garden blooms into a shared social experience with friends. The app already boasts 150k+ users, and is popular amongst the studying niche of TikTok, where it is garnering millions of views.
Let’s explore how Focus Tree isn’t merely a tool to block distractions, but a game and cultural movement.
What Focus Tree does
With Focus Tree, users get a gamified tool for managing their screen time so they can stay focused on tasks like work, personal projects, or enjoying downtime. Focus Tree does this by transforming each session into a mini-gamified experience.
To start, users set a timer. This kicks off a session and blocks digital distractions, like social media and other mobile apps and experiences. What this means is that users are locked out of apps like Instagram and TikTok.
If a user manages to complete a session, distraction-free, they earn rewards. These rewards come in the form of items that users can plant in their garden. Over time, Focus Tree users grow their own personal digital garden. They can also team up with friends to build communal gardens, or enter challenges where they can compete or cooperate in community events for exclusive rewards.
If users get distracted, their tree won’t grow. If users stick with the challenges, they earn onchain tiles that grow their garden — a visual archive of their commitment.
Why it’s working for users
Focus Tree isn’t just another timer-based productivity apps. It taps into a number of positive psychological processes.
If you’ve ever used apps like Forest or Habitica, Focus Tree takes the best of those experiences and adds collaboration and onchain experiences like ownership, digital assets, and other Web3-powered incentives.
- Gamified productivity is fun
- Users don’t just focus — they play. The challenges are fun (as is winning)!
- New habit formation
- Focus Tree doesn’t just reduce or eliminate harmful digital habits. It creates positive new ones.
- Users join or create communities
- Shared gardens and group challenges create motivation beyond willpower. It introduces social accountability through collaborative challenges.
- Onchain rewards
- Focus Tree hits the reward centers of the brain. Each item you earn lives on Starknet as a digital collectible, some with limited rarity.
- Easy onboarding
- It’s available on iOS and Android with zero friction to onboard. Just tap, focus, and grow.
- Distraction blocking
- Popular apps are automatically disabled during focus sessions.
Why Focus Tree is built on Starknet
A consumer-focused application like Focus Tree needs to scale to accommodate millions of users. That’s where Starknet comes in.
Starknet offers:
- Gasless UX through account abstraction
- Massive scalability to handle thousands of daily focus sessions
- Mobile-first onboarding with no wallet setup or seed phrase required
- Reliable uptime — essential for a habit-forming, high-traffic app
- Onchain assets that give real value to user engagement
Soon, over 180,000 monthly users will be onboarded to Starknet — all from a single app helping people work better.
The talent behind Focus Tree
Focus Tree is led by Gabin Marignier (Product & UX), who is focused on making Web3 feel as intuitive as Instagram. Laurent (Growth) has driven over 100M views on TikTok and aims to give 10% of all students better focus habits.
Together, they’re building more than an app — they’re building a global movement centered on focus, consistency, and self-discipline.
Focus Tree by the numbers
Focus Tree is one of the fastest-growing consumer apps in the Starknet ecosystem. Most users don’t even know they’re using Web3.
Here are some interesting stats on Focus Tree usage:
- 180K monthly active users
- 60K new users per week
- +30% DAU growth month over month
- Available now on iOS and Android
- 100M+ views on social media
A consumer-grade app experience that matters
Focus Tree is proof that Web3 apps need not feel like typical clunky Web3 experiences. It’s a consumer-grade app experienced powered, behind the scenes, by onchain infra.
No tokens, no jargon, no seed phrases. It’s all about building habits with blockchain technology that is abstracted away from the user.
As Focus Tree continues to scale, it aims to bring an entire generation of digital natives into the Starknet ecosystem. And it will do this without ever having to explain what L2 means to the average internet or mobile device user.
Try it at focustree.app and grow your own corner of the internet.
